The Tipping Point: this reminds me of Bron

Maven is a yiddish word. I love yiddish words.

Malcolm Gladwell writes:

The critical thing about Mavens, though, is that they aren't passive collectors of information. It isn't just that they are obssessed with how to get the best deal on a can of coffee. What sets them apart is that once they figure out how to get that deal, they want to tell you about it too... 'They know where the bathroom is in retail stores. That's the kind of knowledge they have' [says marketing professor Linda Price]. They are more than experts. An expert... will 'talk about, say, cars because they love cars. But they don't talk about cars because they love you, and want to help you with your decision. The Market Maven will. They are more socially motivated.'