Evangelistic sections on websites?

What do you think? Something about them has never really gelled for me. I don't know exactly why. Perhaps it's that I am guessing that the average Aussie will not be interested in a 'what is the Christian message?' page.

Perhaps something that is more FAQs-ish would work better?

A pagan sniffing around your website is looking for something a bit more juicy, with a bit more gestalt, than just 'Who was Jesus, anyway?'

Have you guys come across anything you've liked to look of?