I just read an insightful critique of campus ministry in America. Some juicy quotes can be found on the University Fellowship of Christians 2010 site.
Here's just a sample:
Missions means aggressive progress
It is this area – progressing as a campus mission – in which even the largest college ministries seem to struggle.
On the opposite side of the concern about impatience with
new college ministries, there is a danger of established ministries becoming complacent. Just as newer ministries are often too harshly judged based on their small size, some better established ministries seem to assume too quickly that their relatively large size, longevity, or level of support automatically indicates health and quality. But many large or long‐lasting ministries still may lack the very things I noted in the last chapter, such as strategy, collaboration, successful
preparation of students for post‐college life, and health.