I've done the Christian Reflections National Pop-Up Blog Tour for 2 years now. I figured it was time for a major assessment of how it's going and how it could be improved/developed.
1. What I Like About the Blog Tour
I've really loved doing these events - it's been a great way to catch up with friends and supporters around the country and make new contacts. It's also been a great way to see different cities and suburbs.
As the results show, people really appreciate the evenings - so I think it gives people something they benefit from.
And also the events have consistently brought around $2 000 back into my ministry at UTAS, which is awesome as well!
I like how the blog tour connects a bunch of thoughtful, ministry-minded Christians, from a range of churches and a range of ages - both paid and unpaid. It gives all these people a fun opportunity to dig deep into practical ministry philosophy in a great environment.
2. What the Survey Revealed
- It was eye opening to me to realise that 120 people had attended at least one blog tour event over the last two years! So even though the events were generally smallish (around 15 people) - the overall reach of the tour was fairly broad.
- 33 people replied to the survey - which is well above the standard reponse rate to surveys like this apparently! So that in itself demonstrates buy-in.
- People from Brisbane, Wollongong and Newcastle were slow to reply to the survey. Too busy chilling out and surfing I guess?
- Most people heard about the events through myself or the local hosts (45%) or through a friend (30%) and a smaller chunk heard via Facebook (24%) - 2 others heard via a denominational email list.
- We got a Net Promoter Score of 21- which is pretty good. Anything above zero is considered 'good' and above 50 is 'excellent' so I'll take 21!
- In terms of things that people were most interested in for future events, the most significant things were 'Fresh Interesting Content' (81%), Nice or Convenient Venue (37%) and Free book or other product (37%).
- I gave the options of 4 possible formats - 3 sessions plus dinner for $45, 2 sessions and a light snack for $30, 1 session and a coffee for $20 or a webinar for $10. 53% opted for 3 sessions. 50% opted for 2 sessions.
- When asked if they would be willing to host the event for their ministry leaders as a whole, 47% said Yes and 33% said Maybe.
3. What I'm Thinking for 2016
- A big challenge is to reach beyond the people who already like me or love the events, to people who don't. Helping my primary audience (those who already like Christian Reflections) reach a secondary audience is a really big thing.
- I'm going to approach pastors about possibly hosting the Blog Tour event as an in-house training event - that way they either pay in bulk for people to attend, or strongly encourage all their leaders to attend. This would guarantee a higher base attendance.
- I'm going to stick largely with the 3 sessions and dinner for $45, although maybe do the 2 sessions and light snack for $30 in one or two places.
- I'm toying with maybe producing some kind of mini-book that could be available for free to registrants and then maybe sold cheap afterwards?
- I may still do 1 or 2 webinars and see what happens.
- I'm toying with visiting Melbourne again, plus Perth and maybe maybe Adelaide or Canberra?
- I think Mexican food has run its course, so I'll be thinking of a new food angle.
Open to ideas and suggestions from readers about what director the blog tour could take into the future.
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