I think Ben has hit the nail on the head here, churches take note:
Why do so many church websites look dated and stale?I reckon part of the problem is an over ambitious ideas about the kinds of content that will be available.
You build your site thinking 'wouldn't it be great to have a photo gallery'. It would, but if no one is taking a steady stream of good photos, then the gallery's most recent pics will be the ones you uploaded when you launched the site from the church camp back in 2006.
'Wouldn't it be nice for each staff member to have their own blog on our site' - certainly - but if they're not blogging now, why will suddenly start if you make a website with blogs?
2 comments:
Absolutely. Don't make a rod for your own back. On the other hand if the website is not enough of a destination -- maybe it's worth recruiting people to come up with regular content. I was thinking too, perhaps websites are treated as online noticeboards when they probably should be treated more as regular publications with commissioned content, deadlines,regular updates etc.
Great comment Nick.
I am wary of websites that are too bloggish, but yeah, there needs to be enough stuff to make the website interesting.
One of the ways we interact with websites is by making them a part of communication. So @ Crossroads it is one 'place' you go to for info about the church. I think that's a cool way to use a website.
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