By comparing it to other mediums.
That's the problem. Blogging is a different medium. Blogging is definitely best if it's short in my opinion. The whole point of The Briefing guys stepping into the blogsphere is them trying to contribute to a new medium and culture. Paul's post, I think demonstrates that they still have a lot of listening and learning to do.
IMHO, all Sola Panellists should have to follow and comment on at least six blogs daily, out of both education and courtesy.
Paul Grimmond wrestled with the nature of the blog post
