Lesson to learn about expo stalls from National Training Event

NOTE: Sorry about the images not displaying properly. I’m trying to figure out how to turn off the automatic word-wrap setting on the new site. Don’t know the HTML to do it :-/

Churches might need to have expo stalls at local community fairs. Para church organisations like AFES groups and Bible colleges and mission societies need to have expo stalls for large Christian events, such as AFES’ National Training Event.

How do you do a good expo stall? Here are some good lessons and a few awards:

1. Attractive signage and cohesive space draws the eye: Prize to Ridley College

Top points for overall space presentation. They has this lovely purple and this podium-like pillar and solid, curved backdrop. Would’ve cost a lot, I imagine, but it was very striking and marked out the Ridley space well.

I’m afraid I don’t have a photo of this one, as I only thought of this blog post after I left NTE :-/

2. Have something really awesome to give away: Prize to Moore College
There are the basics, like pens and thumb drives and lollies. But something special and distinctive. Something that looks nice and is actually useful. Moore College’s funky little multi-coloured post-it note package was a stand-out:


And inside there was a layer of multi-coloured bookmark stickynotes and then a pad of larger standard stickynotes:


3. Too much junk cheapens your brand: Prize to SMBC
SMBC had chips, chocolate, frisbees, pens, highlighter-triangle-things, stress balls. And so many chips and chocolate. But the end result? Great place for stuff. But the delegates end up having a lower view of your brand:


4. Have a tsotchke that fits with your core purpose: Prize to SMBC
On the other hand, look again at the photo above. See that globe stree ball? THAT’S good. I mean, what has a pen got to do with world mission? But the WORLD? Well that’s got a lot to do with world mission. It not only has the logo of the college on it, but it embodies the mission.

And when you think about it a little more, even the stress ball thing kind of works.

5. Have a stall that people can interact with: Prize to OMF

Something intriguing and playful, that draws you to the stall and leads to productive conversation with the stall owner. OMF has this great visual display of bowls of white and brown rice. The amount of rice represented the population, the white rice represented the ‘reached’ peoples and the brown rice ‘unreached’:


6. Have a very clear next action… and make it seem easy by using an app: Prize to Geneva Push

What’s your goal for people who stop to talk with you at your stall? What’s your next action for them? Geneva had the goal of getting people to give their contact details and sign up for the email newsletter.

And for some silly reason everything feels easier when it involves an iPad interface. And the stall has an iPad on a stand that you could plug in your email address to subscribe then and there.

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