I'm not very convinced that Christmas is a very good evangelistic opportunity. Well it is, in the same way that a wedding and a funeral are. Minimal.
I do completely believe in the incarnation of Christ, but when we write tracts and sermons asking "What's the true meaning of Christmas?" I don't think anyone actually cares.
As for "reclaiming the Christian view of Christmas". May as well reclaim the pagan view of Christmas. The true meaning of Christmas now is family. And family is good. Christians believe in family too.
So I propose: rather than fighting some silly rear-guard acton trying to make people care about the spiritual significance of Christmas, and consequently ruining Christmas day with a church service... why not instead just use the time to love your family, write cards to distant relatives and eat a nice meal?