As a group gets bigger and older, it's hard to communicate sufficiently with everyone in informal ways. Communication needs to be more constant, deliberate, thorough and consistent.
Also, as a group gets bigger and older, vision leaks quicker. You can't assume that people just absorb it from the tight-knit group - it needs to be spelled out regularly. And so communication needs to be richer and more full of the reasoning behind things and the goals for things.
And so that means we need to stop thinking of communication as a 'mere admin' job. Disparaging administration is a great unfairnesss to administrators. But the point is, pastors and leaders must stop thinking of communication as a 'routine', 'secetarial', 'unimportant' thing.
Communication is a big deal. Getting communication right is important. And so leaders need to be more involved and engaged with things like bulletins, announcements, websites, Facebook Pages and promotions.
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