Steps to promote a ministry or event

Thanks to Guy Mason, promoter par excellence:

1. Create the brand

• What's the concept? What field? Philosophy? Values? People? Age range?
• Who is the target group and what are their relationship networks?
• What is the image? Logo? Briefing? Style guide?

2. Design the material

• The website - what elements are needed?
• Facebook and twitter plans.
• T-shirts, lanyards and so forth for the event.
• What print media do we need to contact? What relationships can be make the most of?
  
• Prepare the media release: a one page brief, quotes, bios, times for photo ops, 5 VIP invites
• Plan for press conferencs.
• What TV opportunities are there?
• Develop ad for radio promotion.

I think he kept talking after this point, but I couldn't keep up!