Three 'Laws of the Tipping Point'

The premise of Gladwell's book The Tipping Point is that trends, movements and epidemics gradually grow until they reach a certain point, at which time they grow extremely rapidly. He wants to explore some of the small things that make things 'tip'.

Gladwell highlights three laws of the tipping point:

1. The Law of the Few: movements are tipped by a few unique people who have disproportionate influence.
2. The Stickiness Factor: movements gain broad influence when they are communicated in an especially memorable way.
3. The Power of Context: small environmental changes may have a great impact on how a movement is received and transmitted.

This is a useful little checklist of things to keep when you are examining anything you are trying to 'tip'.