"Family church" often means something like: suburban, middle-class and dominated by a certain type of family-friendly ethos. We're not that kind of family church. There's a place for that kind of family church, but it's also alienating to many people who don't fit the suburban family mode... including many families!
But it's not true to say that Crossroads is 'not a family church'. We have about two dozen kids in the church. We have a morning service - 'Crossroads House' - that has all the normal stuff: kids talks, creche, even a soon-to-be-unveiled Sunday School. It's not very nice to all these young families to suggest that they somehow don't belong at Crossroads.